Rise of Neurocinema: how Hollywood Studios Harness your brainwaves to win Oscars

10-Oct-2019
From Fast Company

One thing you aren’t likely to hear Sunday night from the Oscar-winning producer after accepting the trophy for Best Picture: “I’d like to thank my neuroscience partners who helped us enhance the film’s script, characters, and scenes.” It’s not that far-fetched, though.

A sizable number of neuromarketing companies already brain test movie trailers for the major studios through fMRI, EEG, galvanic skin response, eye-tracking and other biometric approaches. For now, the test data helps the studios and distributors better market the movie.

But what about using brain feedback to help make the movie?


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